NBDdirichlet: NBD-Dirichlet model of consumer buying behavior for marketing
research
The Dirichlet (aka NBD-Dirichlet) model describes the
purchase incidence and brand choice of consumer products. We
estimate the model and summarize various theoretical quantities
of interest to marketing researchers. Also provides functions
for making tables that compare observed and theoretical
statistics.
| Version: |
1.01 |
| Published: |
2011-09-10 |
| Author: |
Feiming Chen |
| Maintainer: |
Feiming Chen <feimingchen at yahoo.com> |
| License: |
GPL (≥ 2) |
| CRAN checks: |
NBDdirichlet results |
Downloads: